Bezeq placed EyeClick displays in two key locations, inviting festival visitors to play with interactive digital content, getting everyone excited. Using EyeClick interactive displays, the telecomm giant reinforced its current national advertising campaign, including key brand attributes: innovative, dynamic and interactive. Bezeq Events Manager, Maya Shitrit said: For a long time we were looking for an out-of-the-box solution for sponsorships and events. EyeClick provided us with an entirely new way to interact with our customers and to get them excited about our brand through the interaction.

One EyeClick display invited people to play a game on a 60 plasma screen. Players played the part of the campaigns character, the Bezeq mouse. They tried to hit the Bezeq logo with a ball, by removing blocks surrounding the logo. Winners received gift cards for ten movie rentals at nationwide Blockbuster locations. The other interactive display featured a 3x4 meter floor projection, which displayed rich color graphics from the current Bezeq ad campaign. The display interacted with people passing over it, unveiling the Bezeq logo and its current ad campaigns tag line Any place you choose

Bezeq offered its customers an interactive experience at the Russian Film Festival, which they have probably never encountered anywhere else before, said Events Manager for Bezeq, Maya Shitrit. Festival visitors, who interacted with EyeClick displays called the experience, entertaining, different, an advertising concept Ill share with my friends, and more…

A Win-Win Situation
Most interactions with EyeClick displays occurred before movie screenings and as people left at the end of features. The segmentation of people interacting with the projected displays were diverse, ranging from teenage film lovers to those in their seventy’s. EyeClick CEO Ariel Almos commented on the wide range of participants: Differently from most of our previous events, the Russian Film Festival brought in visitors from all ages. You could find an 18-year-old and his grandfather playing together with an EyeClick interactive display. Our technology has proven to be a source of entertainment and unity for the entire family, a fact that gives extra meaning to our product.

Activity Summary
During the four days of the Russian Film Festival, 3,750 visitors interacted with the Bezeq floor display. 378 people participated in Bezeqs interactive video game. EyeClick displays, which were a key festival attraction, supported Bezeqs branding activities positioning it as the head sponsor of the festival. Bezeq is now planning to use EyeClick in coming marketing events.