The projection features four HP “hands”, which interact with travelers passing-by, who are exposed to the HP logo and campaign theme: “The computer is personal again”. EyeClick’s campaign in Nice was a great success, as over 28% of the 96,435 passing on the projection area stopped to interact with the content. Average interaction time was over 8 seconds.
 
Activity Summary

During the four-week time period of the HP campaign, of the 96,435 travelers passing on the interactive digital signage display, over 27,000, accounting for almost 30%, interacted with the projected content for an extended time.

For the first time, brand executives can view live exposure and interactivity statistics, straight from the display area, using EyeControl technology. In addition, EyeClick’s remote management system sends a live feed from the projection area, enabling a view of up to the minute activity, captured by SkyEye technology.

When discussing the recent HP campaign in Nice, Ariel Almos, EyeClick CEO said: “The HP campaign is one of many recent examples of a large advertiser deploying EyeClick for its feature integrated marketing campaign. EyeClick’s presence in global media activities provides reinforcement to the relevance of interactive digital signage as an effective media tool. We are in the process of signing additional agreements with global brands, which aspire to participate in multinational interactive campaigns.”