Verizon's Droid Campaign

Verizon’s wireless Droid smartphone recently gained further exposure through innovative interactive storefront displays in Los Angeles, San-Francisco and Phoenix. EyeClick cooperated with Pearl Media to create a cutting edge interactive gaming platform to promote the new Droid smartphone.
Pedestrians passing by were thrilled to take part in this innovative game, controlling and navigating giant robotic arms to catch falling droids and compete for the highest score. The response was electrifying! As people walking past, these three major urban centers stopped to watch, play and catch droids.