"DFDS Tor Lines" Creates an EyeStep Attraction at Munich's 2009 Logistics & Transport Show 21/05/2009
"DFDS Tor Lines" featured an unforgettable attraction using EyeStep™ at their booth during the 2009 Transport Logistics show in Munich. Visitors excitingly “caught” ships sailing across the sea, to reveal schedules, routes, and other important information and messages communicated from the company. In a different feature, DFDS’s logo appeared when visitors stepped on the ‘sea’, creating a water-ripple effect, revealing their brand and maximizing its recognition at the show. DFDS also featured a virtual soccer game, to entertain and engage visitors in a playful way!