Ogilvy Partners with EyeClick in its Innovative Digital Labs 02/06/2009
Ogilvy (www.ogilvy.com) has partnered with EyeClick in its “Digital Labs”- a network of innovative labs, showcasing digital marketing related technologies in Ogilvy’s headquarters worldwide. EyeClick provides its unique technology and contributes in developing innovative projects at this ongoing, one of a kind platform, where clients are welcome to explore a wide range of engaging solutions for them to reach out and impact their consumers.
Launched in March 2008, the “Ogilvy Digital Lab” network was established as part of Ogilvy's ongoing commitment to digital solutions, and to creating innovative digital experiences that build and enhance brands. Creative Managers and designers are encouraged to visit the digital labs, develop ideas and experience innovative media platforms, which can then be presented to their potential clients.
Ogilvy became the first communications agency in the world to establish such a global network of digital labs, and it currently has hubs in Singapore, New York, Beijing, London and Sao Paulo.
In London, Ogilvy’s Digital Lab is equipped with EyeClick’s EyeStep™ and EyeTouch™ interactive displays, as part of a range of futuristic technologies and displays. The London lab is the largest of the Digital Lab network.
Ariel Almos, EyeClick’s Founder and CEO: “We are extremely happy to have Ogilvy UK as our partner and look forward to collaborate on several key projects in the coming year that will demonstrate the effectiveness of EyeClick's interactive displays.”
Nicole Yershon, Ogilvy's Director Innovative Solutions adds: “EyeClick are a wonderful partner - we get to understand their product from a creative point of view, and work on applications for our clients, as well as introducing EyeClick at our client lab days, so brands like GSK, American Express, BP are able to see at first hand how to interactive with this digital medium.”
Ogilvy is a digital marketing services enterprise which aims to develop creative experiences brands can engage consumers with across the many digital and new media platforms in the world today. Ogilvy has an extensive global network of more than 40 offices in 39 countries, servicing top companies and the prominent brands worldwide.
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