If you enter Origo Shopping Center and Transit area in Riga, Latvia, right next to the ticket booth you will be able to experience for yourself the wonderful world of interactive advertising.

Eyemedia Latvia, one of EyeClick’s many distributors, recently installed EyeStep, interactive floor display system, permanently in the mall. EyeStep was installed at a strategic location in the space and is used to promote various brands, endorse individual campaigns and advertise products sold in the surrounding shops.

Origo in Riga is an enormous shopping center that is conveniently situated at the central train station. A wide range of merchandize, brands and products are offered over the three floors facility. Origo is a modern shopping center and transit area. It plays an integral part in the pedestrian flow pattern of the city. It was only natural to use EyeStep to engage and entertain passersby as they wait in line to purchase tickets, commute or shop with an unforgettable, fun, playful interactive experience.

To watch the movie click here.