October 9, 2006, Tel Aviv - Sprite has commenced today to run a new out-of-home advertising campaign, based on innovative interactive media, using EyeClick technology. The new media is based on an interactive projection system, which projects a large digital image on the floor and interacts with consumers, who walk over the image and activate it. Once the system detects the consumer motion, it reacts and changes the image dynamically. The ad projected on the floor is based on Sprite’s award winning TV campaign, which was aired recently in Israel, the “swimming pool” ad. Customers who visit the Cinema City complex, Israel’s largest Cineplex with 21 theaters, are exposedto an image of the Sprite logo and tag line, "The Sprite Way", floating in the pool. Once the customer walks over the pool projection, Sprite bottles emerge from within the pool and travel for few seconds before sinking back into the water.

"Sprite, once again, leads the market using new technologies to convey its brand message," says Mr. Tal Raban, VP marketing of Coca Cola Israel. "We will be running this ad over the next couple of weeks. After the two week trial period, we intend on extending this activity to a long list of malls in Israel, if consumer feedbacks meet our expectations," adds Mr. Raban. "We are delighted to have Sprite, a Coca Cola company, as the first customer to use our Interactive Media network" says Mr. Ariel Almos, Founder and CEO of EyeClick, an Israeli based technology company. In the next few months we will install systems in many leading malls, retail chains train and transit stations in Israel, and expect to deliver a revolutionary media, which will complement existing media networks. This is the first network installed in the world and we plan on extending it to other markets in the coming months.
 
"We believe that the EyeClick solution will increase our brand awareness and will have strong impact on consumers, who interact with the system as well as audiences who see it from the side," says Ms. Yafit Cohen, Sprite brand manager. "Keeping the Sprite image dynamic and innovative is a key component in our strategy to maintain a dominant brand," adds Ms Cohen.